Advertising "Magis-sport" again caused a reaction of the Altai antimonopoly



The Office of the Federal Antimonopoly Service of the Russian Federation for the Altai Territory reacted unusually to the advertisement of the Magis-Sport fitness club. It arranged a survey on its website and in the VKontakte group.

Advertising Magis-sport again caused a reaction of the Altai antimonopoly

The Office of the Federal Antimonopoly Service of the Russian Federation for the Altai Territory responded to the new advertisement of the Magis-Sport fitness club by arranging a survey on its website and in the VKontakte group.

The fitness club posted a banner with the attention-grabbing slogan Choose where to get it. At the same time, a man with a glass of champagne is depicted on the left in the picture, and a boxer in the ring on the right.

OFAS published two questions on this subject with the answer options “yes” and “no”. It is necessary to indicate whether the comparative images used in advertising make it possible to understand what is right and what is wrong (to get drunk – approx. AP). In the second question, it is proposed to indicate whether this advertisement induces to make a choice in favor of the advertiser.

At the time of publication of the news, on the website of the Altai OFAS, 73% of those who voted answered the first question in the affirmative, and 56% chose the “yes” option in the second question. But, it is worth noting that there are still few voters, both on the site and in VK.

Let's remind, Magis-sport not for the first time provokes bright advertizing. Previously, the club placed banners It was Salo, We buy summer fat. Then the advertisement raised questions from the residents of the regional capital. True, the antimonopolists had no complaints about the banner.

After that, Magis hastened to respond to the strong reaction of local residents with a new advertisement. On the banner was the inscription “Stop talking! Let's go train! A slender girl was depicted nearby, dragging a plump girl to the gym, the latter holding a tablet with the image of the previous banner in her hands.